When it comes to the HVAC Industry from a consumer’s perspective, there seems to be a lot of misinformation about how to manage and maintain comfort systems. These tidbits of misinformation come disguised as “truth” when actually they are more like myths and urban legends. The problem is that a lot of contractors out there …
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Anyone who knows me knows my love for science fiction stories. I’ve been reading them most of my life. One of my favorite sub-genres focus on future societies and how technology impacts the lives of people living in them. Some of the most creative authors favor this genre and some of their ideas are taking …
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Doesn’t it seem like you are constantly being invited to attend webinars on every topic under the sun? They range from product announcements to how to do something, why you should do something, and more. Is it to the point where you just skim past those invitations or just delete them out of hand? Even …
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The election is over. We are now in Week Four of the Donald Trump presidency. We have already seen a whirlwind of controversy as Trump drives hard to make good on his campaign promises. Whether you support or are against our 45th president, how will he impact the HVAC Industry? Back in December 2016, I …
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Analytics — why are they so doggone important? To answer that, we need to know the terms and references required to understand marketing analytics, whether you are doing it by yourself or using a third-party web management person/team. Looking at analytics without knowing or understanding what you’re seeing is just like looking at your P&L …
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Let’s talk airflow. We live back in the woods on a half-acre with fifteen 100-foot tall oak trees. For years I’ve imagined sharing leaf blowing airflow lessons with my fellow airheads. Let’s take a look at the mad airflow skills you can master while blowing leaves. Fascinating Statistics “If you don’t measure, you’re just guessing.” …
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Why financing? Here is why: Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers’ ability to buy things. The New York Federal Reserve’s Quarterly Report on Household Debt and Credit for the first quarter of 2014, showed …
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Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy that internationally-recognized leadership consultant Robin Sharma says, “Change is hard at first, messy in …
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Are you a member of an HVAC trade organization? I’m talking about the ones you have to pay dues to belong to. If you don’t, think about something that Benjamin Franklin once stated: an investment in knowledge pays the best interest. Seems reasonable, right? Yet it occurs to me, in the HVAC contracting world, the …
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LEAVE THAT THERMOSTAT ALONE!!!! Staying comfortable in our homes and workplaces has become something of a battleground over the last three decades. OK, let’s not pull any punches — it’s a war! Especially when you think about all the different age groups and generations who live and work together. Each “group” has different comfort needs …
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