Why financing? Here is why: Whether their product is consumer goods or HVAC systems, I have two words that are the bane to all salespeople: consumer debt. These two words impact consumers’ ability to buy things. The New York Federal Reserve’s Quarterly Report on...
NCI Legacy Series Blog Posts In memory of those who came before, we bring you some of their best posts and articles from the past. Nita Brooks, who lost her battle with cancer 2016, was an integral part of the National Comfort Institute team for many years and was...
Reputation management? Online Reputation management? What gives? In case you haven’t noticed, the Internet is changing everything. It can be good or bad change and depends on how well you adapt and take advantage of the opportunities it presents. It’s noteworthy...
Twenty-two years ago NCI set out on a mission to help the HVAC industry move towards measured performance. At the time, we envisioned a future where most systems would perform at over 90% delivered efficiency. We believed the industry would fix most of the HVAC...
Are you a member of an HVAC trade organization? I’m talking about the ones you have to pay dues to belong to. If you don’t, think about something that Benjamin Franklin once stated: an investment in knowledge pays the best interest. Seems reasonable,...
Beating the Comfort Commodity Challenge When it comes to comfort differentiation, HVAC manufacturers have it tough these days. The rapid pace of technological development means that no single manufacturer can maintain a competitive edge for very long. Each one invests...
