About 10 years ago, a book titled, “Blue Ocean Strategy” was published by the Harvard Business Review Press. When I first read this book I recognized the things that we’d been doing at NCI for the previous 10 years were actually part of a blue ocean strategy. Our blue ocean was, and is, helping our …
Read more
There is so much more to installing a static pressure testing port than meets the eye. It involves drilling – a scary thing for both your service technicians and homeowner customers. The art of installing these ports involves more than the hardware and technology required to do it. There is a psychology to it. It …
Read more
When it comes to HVAC sales, things can be quite confusing. The rapid pace of technological development means that no manufacturer can maintain a competitive edge for very long. Manufacturers develop a hot new box and, before they can cash their first check, a competitor has produced a bigger, better, faster or cheaper version. As …
Read more
The Thermostatic Expansion Valve (TEV) has become the refrigerant metering device of choice for most HVACR manufacturers in the past decade. Over time, countless valves have been needlessly replaced because of low airflow affecting their operation. A basic understanding of TEV operation helps tie the effects of low airflow to proper operation of the valve. …
Read more
It is often taught that to diagnose a restrictive air filter is as simple as a visual inspection to see if it’s plugged. Then, if the filter is dirty, replace it. Once this obvious defect is fixed, everything is assumed to work correctly. Could there be more to it? What if the new air filter …
Read more
You know, you just can’t win. For decades the U.S. government, through the auspices of the Energy Efficiency Act, the Department of Energy, and even the Environmental Protection agency have worked tirelessly with electric and gas utilities and the consuming public to become more energy conscious and consume electricity more efficiently and economically. In the …
Read more
It’s in the books: the first Republican debate on the road to the 2016 presidential elections. As a native of Cleveland, I want to say how proud I am of this city and its people. Commentators said that the Cleveland audience was one of the most demonstrative in the last three election cycles. How cool …
Read more
In the world of business, marketing and selling to existing customers is more important than ever. Today it’s even more affordable than before because the Internet acts like the rising tide – it floats all boats, no matter the size. In other words, it equalizes a business’ marketing reach, no matter how large or small …
Read more
Energy efficiency is like the never-ending story with the U.S. Dept. of Energy (DOE) and the current administration’s non-stop push to squeeze ever more out of the HVAC industry. Yes, ladies and gents, the efficiency dance continues still, with members of Congress FINALLY getting into the act. Here’s the rundown: on June 8th, 121 members …
Read more
OK, so for those who know me, they know that since before college I fell in love with all things “techie” – and that was so long ago that the word “techie” didn’t even exist. Back in the late 1960s and 1970s, the tech was all things stereophonic – receivers, amplifiers, turntables, eight track and …
Read more
