You might find it difficult to relate HVAC and colonoscopy customer service. Let’s take a look at how the medical profession has recognized today’s consumer’s need to be more informed and comfortable about not only the services being delivered, but the expected outcome of those services as well. We’ll then examine how the HVAC industry …
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It’s in the books: the first Republican debate on the road to the 2016 presidential elections. As a native of Cleveland, I want to say how proud I am of this city and its people. Commentators said that the Cleveland audience was one of the most demonstrative in the last three election cycles. How cool …
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In the world of business, marketing and selling to existing customers is more important than ever. Today it’s even more affordable than before because the Internet acts like the rising tide – it floats all boats, no matter the size. In other words, it equalizes a business’ marketing reach, no matter how large or small …
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Energy efficiency is like the never-ending story with the U.S. Dept. of Energy (DOE) and the current administration’s non-stop push to squeeze ever more out of the HVAC industry. Yes, ladies and gents, the efficiency dance continues still, with members of Congress FINALLY getting into the act. Here’s the rundown: on June 8th, 121 members …
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This is one of life’s toughest assignments: saying farewell to someone who had a major impact on your life and career. It is with a very sad heart that I bid adieu to Joe Fristik, corporate VP of marketing and national accounts for Rheem. Joe passed away early on March 25, 2015. He was only …
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