When it comes to HVAC sales, things can be quite confusing. The rapid pace of technological development means that no manufacturer can maintain a competitive edge for very long. Manufacturers develop a hot new box and, before they can cash their first check, a competitor has produced a bigger, better, faster or cheaper version. As …
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Sales Closing The Performance-Based Way
May 11th, 2016 | Posted by in David Holt | Home | Management, Sales & Marketing Blogs - (0 Comments)Low HVAC Airflow Hurts TEV Operation
May 11th, 2016 | Posted by in David Richardson | Home - (0 Comments)The Thermostatic Expansion Valve (TEV) has become the refrigerant metering device of choice for most HVACR manufacturers in the past decade. Over time, countless valves have been needlessly replaced because of low airflow affecting their operation. A basic understanding of TEV operation helps tie the effects of low airflow to proper operation of the valve. …
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Confronting A Restrictive HVAC Air Filter
May 11th, 2016 | Posted by in David Richardson | Home - (0 Comments)It is often taught that to diagnose a restrictive air filter is as simple as a visual inspection to see if it’s plugged. Then, if the filter is dirty, replace it. Once this obvious defect is fixed, everything is assumed to work correctly. Could there be more to it? What if the new air filter …
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Americans on Parade
August 10th, 2015 | Posted by in Home | Management, Sales & Marketing Blogs | Weil I've Got Your Attention - (0 Comments)It’s in the books: the first Republican debate on the road to the 2016 presidential elections. As a native of Cleveland, I want to say how proud I am of this city and its people. Commentators said that the Cleveland audience was one of the most demonstrative in the last three election cycles. How cool …
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Marketing 101: Are Print Newsletters Still Important?
July 20th, 2015 | Posted by in Home | Management, Sales & Marketing Blogs | Weil I've Got Your Attention - (0 Comments)In the world of business, marketing and selling to existing customers is more important than ever. Today it’s even more affordable than before because the Internet acts like the rising tide – it floats all boats, no matter the size. In other words, it equalizes a business’ marketing reach, no matter how large or small …
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Is the Government Coming to Its Senses Regarding HVAC Efficiency??
July 10th, 2015 | Posted by in Home | Management, Sales & Marketing Blogs | Weil I've Got Your Attention - (0 Comments)Energy efficiency is like the never-ending story with the U.S. Dept. of Energy (DOE) and the current administration’s non-stop push to squeeze ever more out of the HVAC industry. Yes, ladies and gents, the efficiency dance continues still, with members of Congress FINALLY getting into the act. Here’s the rundown: on June 8th, 121 members …
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The Comfort Revolution Revisited
April 2nd, 2005 | Posted by in Dominick Guarino | Management, Sales & Marketing Blogs - (1 Comments)NOTE: This article originally appeared in the April 2005 edition of Contracting Business magazine. It was the ‘Last Word’ column on page 80. On a recent HVAC e-mail discussion thread, a contractor made reference to a popular book entitled, Leading The Revolution, by Gary Hamel. The contractor observed that although there have been advances, he …
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